HP Brand Expressions
Design, direction and strategy.
* Created while at Curiosity Group
HP’s digital photography wanted to brand their sub-brands under one look and feel. From their online photo sharing property, Snapfish, to their in-store kiosks, and the photo software. A logo and tagline was created to bring them all under one brand, and one voice.
The challenges: Each of the sub-brands had radically different look-and-feels, goals, execution capabilities, and stakes in the project we were undertaking.
As the creative director from concept to execution, it was my goal to provide design, direction and strategy with a look and feel that was fresh, modern, uncluttered, and had a visual focus on emotive photography. I also wrote the branding inspiratin for our team and designed the client style guide.
